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QR Codes and Direct Mail: A Perfect Pair

Presort.com   April 29, 2013    

Tweet Prognosticators predicted the death of the QR code more than two years ago, yet QR Code use continues to grow at a blistering pace. In fact QR code scans grew by 400% between the second quarter of June 2011 and June 2012. Why does QR code use continue to grow? Because smartphone ownership has sky rocketed. An estimated 1 billion consumers will own smartphones by 2016. What are the implications for you? If you want to generate more interaction and response, consider adding QR codes to future mail pieces or marketing collateral.   (Click here to learn more about QR codes) Using QR codes in your direct mail design can merge the best of both worlds. You leverage the immediacy of direct mail while engaging with your target audience via their smartphone. How can you use QR codes in your marketing? QR codes offer a convenient way for people to sign up for an event. Scan the coffee-themed QR code below for an example of how to drive prospects to a sign up page using a QR code. Big companies use QR Codes too! As an example, this article by Luxury Daily discusses the print ad for Maserti’s 2013 GranTurismo Convertible Sport. In the ad, there is a short description in which Maserti emphasizes the key points of the new model. By utilizing a QR code, the company can show you more about the car including specifications, an image gallery, and a car configurator. This kind of marketing engages the customer on another level and can easily transition to any company using a mail piece.   A hypothetical example: you are a realtor looking to sell a house . You have an open house scheduled and want to send a direct mail postcard to a specific location. The postcard should include the usual information: date/time of event, general specs of house, photo, and realtor info. But what if you had a QR code included , and when scanned sent the prospective buyer to a virtual tour of the house as well? It’s simple, easy to create, and helps to catch the attention of the buyer. Presto! You’ve gained potential buyers for your event. QR codes are easy to create on your own, but if you would like help incorporating them in a mail piece please contact us ; we’d love to help with your next campaign. Hopefully, this post will get the wheels turning in your head and inspire some new marketing campaigns! Like what you’re reading?  Have you signed up for my weekly  enews  yet or are you following my blog’s  rss feed ?

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QR Codes and Direct Mail: A Perfect Pair