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USPS News: Explaining the Intelligent Mail Full-Service Initiative

Presort.com   October 21, 2013    

Tweet Is bulk mail a critical portion of your business? If so, you need to understand the implications of the Intelligent Mail Full-Service initiative that’s being rolled out by the USPS effective January 26, 2014. This short post explains what it means to you as a mailer. The Evolution of Bulk Mail in the US : At the inception of bulk mail discounts with the USPS, the postal service agreed to provide a discount to organizations that grouped their bulk mailing a certain way and completed bulk mail paperwork. Since the inception of this basic business mail, the expectations of the USPS have changed tremendously. What’s changed with bulk mail? Basically to continue to get a bulk mail discount, the USPS has raised the bar for bulk mailers. Instead of just organizing bulk mail in a certain way, the USPS now requires mailers to update the recipients’ mailing addresses using a “USPS approved” method. If this is new to you, then please take a look at ‘ What’s the Easiest Way to Get Your Bulk Mail Rejected by the U.S. Post Office ? Another substantial change that’s gone unnoticed by many is the automation discount. No this does not mean that your bulk mail needs to be prepared by robots, but there are additional discounts available for bulk mailers who take this important step. For details on this, click here . After automation was rolled out, the USPS decided in January 2013 that to continue to receive automation discounts, bulk mailers had to adopt the Intelligent Mail Barcode. Of course we’ve written a post that explains what that is too; here’s a link . For anyone outsourcing bulk mail, use of the Intelligent Mail Barcode

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USPS News: Explaining the Intelligent Mail Full-Service Initiative