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Color Print in First-Class Mail Transactions Promotion

Presort.com   August 4, 2014    

Yet another USPS® incentive promotion is rapidly approaching – Color Print in First-Class Mail Transactions. This promotion starts running at the same time as the Emerging Technology Promotion that we told you about last month – August 1, 2014. However, unlike the Emerging Technology Promotion, which ends onSeptember 30, 2014, the Color Print promotion runs all the way to December 31, 2014.

 

Color Print in First-Class Mail 
Transactions Promotion  

The goal of this promotion is to encourage producers of bills and statements to produce and mail statements that create a greater connection and response from customers by using color messaging, to increase the value of First-Class Mail®, and to encourage mailers to invest in color print technology. This promotion is offered to First-Class™ mailers who use dynamic/variable color print for marketing and consumer messages on their bills and statements. 

The incentive is a 2% up front postage discount, which is calculated in PostalOne!® and applied to the postage statement at the time of mailing. 

The registration period for this promotion started June 15, 2014 and runs through December 31, 2014. As a reminder, the promotion period runs from August 1, 2014 through December 31, 2014.

 

Eligibility

Eligible mail pieces must include a full color consumer or marketing message such as on "onsert" or "onstatement" to qualify, which is printed in-stream on a physical piece of paper within the content of the letter or statements. The onsert or onstatement must include a graphic to text in full color using a dynamic variable print process and must be on a transactional mail piece which is required to be mailed as First-Class Mail.

  • Mailpieces must be part of a Intelligent Mail® Full-Service mailing.
  • Mailings must be submitted via eDoc using Mail.dat®, Mail.XML™ or the Postal Wizard. The eDoc must identify the mail owner and mail preparer in the By/For fields using the CRID.
  • All pieces covered by a postage statement claiming the discount must meet all eligibility requirements.
  • Mail must be tendered for acceptance during the promotion period of August 1, 2014 through December 31, 2014.
  • Postage payment for the eligible mailings must be paid using Permit Imprint or Pre-canceled Stamp permit. Some Meter Permit mailings may qualify.

More detailed program requirements are available online, as well as a Mail Owner enrollment guide and a Mail Service Provider enrollment guide
 

 

Additional information

More detailed information regarding these upcoming promotions can be obtained at the USPS RIBBS® web site, or questions may be directed via email toFCMColorPromotion@usps.gov.

 

Window Book is here to help

Window Book's industry-leading post-presort solution, DAT-MAIL™ can help you take advantage of these USPS incentive promotions. To schedule a free Mail Optimization Analysis, visit www.windowbook.com/MOA.