×

Orlando: We’re More Than Just Mickey Mouse

Presort.com   March 9, 2015    

What comes to mind when you think of Orlando? Chances are it involves a mouse. That’s the impression the city’s Economic Development Commission is trying to counter with its new effort themed, “Orlando: You Don’t Know the Half of It.” The TV, print, digital, social media, out-of-home, PR and direct mail campaign, created by Anson-Stoner, Winter Park, Fla., aims to get businesses thinking about moving to the Orlando area by dispelling the myth that the region is all about tourism. According to the OEDC, only 22% of Orlando’s employment is related directly to tourism (out of the 33% directly or indirectly related to tourism). Continue reading at AdAge.com

View original post here:
Orlando: We’re More Than Just Mickey Mouse