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Spring Cleaning Can Bring New Life to your Email Marketing

Presort.com   April 24, 2015    

Spring is a delightful time of year. Everything starts to bloom and the sun comes out to warm us up. Unfortunately, when the sun shines in your home or car or office, it also illuminates all the clutter and dust that has accumulated over the winter! Once you see the dirt in that bright spring sun, you have to do something about it. During the flurry of holiday promotions and your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences, like reduced deliverability and effectiveness of your email marketing program. I am sure you track how many emails were sent, how many customers opened the email, how many bounced, and how many unsubscribed. Hopefully you are maintaining your lists by ensuring  your email solution provider removes bad addresses and complaints. As you spring clean your lists, this is also a good time to refresh your email marketing metrics to improve overall ROI. It is becoming clear that email marketers need to look deeper into the way their emails are being used with the help of the rich world of analytics. Use this spring cleaning time to measure your campaign’s success to: Improve your deliverability rates . Maintaining your email list will keep you out of spam traps and on Internet service providers’ black lists. Help you diversify your marketing efforts . Exploring these analytics will get you out into the world, so to speak, to see what channels work best and what other businesses are doing. See room for improvement. I have said many times before that it is so important to test different types of campaigns. Improve email monetization. Measuring

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Spring Cleaning Can Bring New Life to your Email Marketing