So, you say your website hasn’t lived up to the hype your website designer enthusiastically shared as you tried to move your marketing efforts into the 21st century. The claims were glowing… you were told that the website would be the second coming for your business or organization. Or, the website will have people knocking down your door to take advantage of the fabulous products or services your business or organization provides. So, you made the investment (usually several thousand dollars) in getting your website designed and up on the internet. It was an exciting day! You knew your customers or clients were going to start crashing through the door at any minute. Then, nothing much different happened regarding customer/client traffic flow. Your bottom-line was less and your top-line revenue wasn’t growing as you expected. Well, there are several ways to fix a non-performing website where, in effect, you are getting fired before you are hired. However, the focus of this article is on one in particular. The goal of every business’s and organization’s website is to connect, engage and, ultimately inspire a visitor to take an appropriate action. An explanatory video that launches when a visitor enters your website is dramatically helpful in that regard. There are several reasons why: People who engage with your website because of the videos embedded are much more likely to take action. It’s the old cliché, a picture is worth a thousand words. Your website search engine optimization is improved when videos are included. That is important because most people use search engines to find what they want on the internet. Video can more clearly give your site visitors a compelling call to action. People who use the internet to solve their problems don’t want to have to work too hard. They want to be quickly led to a solution. Video helps do that better than anything else on your site. Behavioral studies have repeatedly confirmed visual factors impact the clarity of the communication process more than any other factor. …All powerful reasons to integrate video into your site. For an example of video embedded in a webpage in action, check out the Naples Print Source website. Gary Greenfield can help you incorporate compelling video into your website – video that more frequently engages people to look deeper into why you should get “hired!” Contact Gary Greenfield at Performance Alliance, L.C. for a free consultation with our video marketing associate. About the Author : Mindstate mentor, author, trainer and speaker, Gary Greenfield ( @LifeRider ) provides self-employed people inspirational insight and concise business ideas to help improve mindstate and minimize stress. He believes a mindstate that is positive and stress that is minimized helps self-employed people better profit through performance. Like what you’re reading? Have you signed up for our weekly enews yet or are you following our blog’s rss feed ? The post Website Danger: Actually Get Fired Before You Are Hired appeared first on The Direct Mail Man .
Website Danger: Actually Get Fired Before You Are Hired