Presort.com December 8, 2016 Printing/Imaging
Quad/Graphics announced that it will transform its Westampton, New Jersey, direct marketing production plant into a Digital Print Supercenter that will establish a new standard for personalized, high-response direct marketing solutions. The expansion adds new technology that will enhance both the efficiency and effectiveness of direct marketers’ efforts to reach individual consumers with superior-quality, hyperpersonalized direct mail pieces on a mass scale.
At the center of Quad’s East Coast Digital Print Supercenter will be two new Hewlett-Packard Indigo 12000 digital presses. With this technology, Quad will be able to offer its clients more full-color, high-volume, and cost-effective personalization solutions that engage consumers and spur action. In addition, the Supercenter also will operate several other digital presses as well as offset presses with upgraded inkjet technology, and install two new high-speed letter inserters to enhance lettershop operations.
“Quad is focused on helping marketers drive cost-effective, relevant and targeted print promotions that coordinate with – and boost the effectiveness of – their online marketing efforts,” said Joel Quadracci, chairman, president & CEO of Quad/Graphics. “The creation of an East Coast Digital Print Supercenter is the next step in the evolution of our direct marketing business. We are primed for long-term success, but more importantly, we are fully equipped to help our clients with best-in-class print quality and achieving one-to-one, data-driven consumer engagement.”
The Westampton facility will continue to manage robust warehousing, kitpacking, fulfillment, and distribution solutions, all integrated to offer customers a one-stop shop for ordering, printing, and distributing direct marketing pieces, thus improving cycle times and reducing cost.
The entire East Coast Digital Print Supercenter project, including infrastructure upgrades, should be complete by May 2017.