Presort.com August 9, 2017 Direct Mail
Call me crazy, but I look forward to getting my mail each day, partly because we do direct mail all the time, but also partly because of my curiosity on what is being sent by others. Of course I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. You would think that now with my mailbox being less full that more would stand out to me, but most of the time, that is not the case. As marketers we need to step up our game! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.
The first example is a retention piece. It has been a while since I bought from them so they are sending me a special offer. (Always a good idea.)
The envelope was blue with just my address, a return address and a tagline of “Very Special Offer For Summer.” The card was setup like a standard greeting card, once you open the first panel there is a personalized short greeting on the inside panel and a half size final panel on the right. To the left of the greeting was the attached coupon card with my name on it and the offer was for a free pair of shoes when I buy one pair. (Buy-one get-one free is great!)